Manager - Marketing

Job Title / Position

Manager/ Sr.Manager – Marketing & Commercial (Coal Tar Distillation Business)

Location

Hyderabad

Reporting to

Head Commercial

Roles and Responsibilities:

Key Responsibilities:

1. Market Strategy & Pricing

2. Raw Material Procurement Strategy

3. Customer Development (Domestic & Export)

4. Logistics & Supply Chain Optimization

5. Market Intelligence & Business Development

6. Cross-Functional Coordination

7. Post-Commissioning Ownership

• Business Development, Sales, Commercial activities and Develop pricing strategies related to Coal Tar Pitch (CTP), Naphthalene, Carbon Black Oil and other distillates.
• Define and dynamically execute strategy between:
• High-volume / low-margin and low-volume / high margin models
• Track global and domestic market trends (China, Middle East, India)

• Drive raw material purchase activities for Coal Tar  from established suppliers in a cost-effective manner.
• Identify and evaluate sourcing options for Domestic (auction / contracts) and imports

• Submitting offers to customers and suppliers, negotiations with customers and suppliers to optimize the overall production and inventory cost.
• Periodical visits to customers to assess their needs and develop future growth plans. Identify new customers and market segments (India + exports)
• Coordination with Internal and External Customers. Develop understanding of market drivers, understand customer specifications, pricing sensitivity, demand patterns

growth opportunities and competition activities.

• Build and manage relationships with:

• • Aluminium smelters
  • Graphite & Carbon industries
  • Specialty/Textile Chemicals and BTX/Solvent manufacturers
  • Carbon black players

• Oversee logistical arrangements to ensure delivery on time to customers and procurement of raw materials for just in time production planning.
• Develop efficient logistics strategies for: Coal tar sourcing & Finished product distribution
• Evaluate road, rail, coastal, and vessel economics.
• Optimize delivered cost and supply chain reliability.

• Conduct structured market research for:

• • New plant development (raw materials, customers, logistics)

• Track supply-demand dynamics, price movements and capacity expansions.
• Build strong industry relationships through regular customer & supplier engagement.

• Collaborate to build proper production planning frame work and analytics.
• Work closely with:

• • Production Planning (blend cost optimization)
  • Procurement and logistics teams

• Align production plans with market demand and profitability

• Oversee:

• • Raw material sourcing
  • Customer contracts (domestic & export)
  • Import/export operations

• Drive EBITDA improvement through:

• • Procurement timing and sales mix optimization

MIS for Sales/Customer visits/Customer information data/ Market Intelligence/sample tracking.

Educational Qualification:

Bachelor’s degree in Chemical/ Mechanical / Metallurgical Engineering (mandatory) + MBA in Marketing (Preferred).

Overall experience:

8–15 years of relevant experience in carbon / coal tar / petrochemical industries.

Strong exposure in Procurement, marketing, and logistics.

Preferred industry background (in order):

1.      Coal Tar Distillation

2.      Carbon Black

3.     Aluminium / Carbon plants

Key Skills

• Strong commercial and negotiation capability
• Data analytics and modeling skills (Excel / analytics tools)
• Deep understanding of coal tar value chain and products
• Ability to integrate procurement + pricing + logistics decisions
• Strong relationship-building and market intelligence capability
• Production Planning & Analytics

Success Metrics

• Raw material cost optimization
• Product realization and margin improvement
• Customer acquisition and retention
• Efficient logistics cost management
• Contribution to overall plant profitability

Soft Skills

• Ability to work independently and lead the team in a fast-paced and high volume environment with emphasis on accuracy and timeliness.
• Must be well organized and a self-starter.
• Excellent negotiations and convincing ability.
• Excellent oral and written communication skill.